The key was organizing, through which volunteers connected deeply, authentically, and vulnerably with voters who didn’t agree with them yet.
SURJ Executive Director Erin Heaney shares how we helped win the campaign to stop anti-abortion constitutional Amendment 2 in Kentucky.
“To defeat the constitutional amendment, SURJ joined a multiracial coalition, Protect Kentucky Access, and launched a robust voter outreach campaign, calling 110,000 voters and holding 20,000 one-on-one conversations. In the end, the ballot initiative lost by a 67,000-vote margin.
Through what we call a “shared interest” model of engagement, our highly skilled member-volunteers moved a full 25 percent of people who initially supported the constitutional abortion ban into voting against it.”