News flash: the majority of Americans disapprove of ICE. Which makes sense – after nearly a year of the Trump administration and corporate America’s attacks on working families, immigrants, and people of color, everyday people are looking for a way to break out of this pain and disrupt the status quo.
That’s why, in partnership with Black Voters Matter, Indivisible, and the Working Families Party, SURJ is joining the We Ain’t Buying It! Boycott Campaign.
We Ain’t Buying It! is a national boycott of Home Depot, Target, and Amazon from Thanksgiving through Cyber Monday 2025. People from all across the US are signing on because enough is enough. If they profit off our pain, they don’t deserve our dollars.
This holiday season — when 20% of annual retail sales happen — we’re using our collective power to show corporate America that our values aren’t for sale.
From SURJ’s perspective, we as white folks carry a unique responsibility in this boycott because we are the largest consumer base in the US and spend almost double that of Black households. Our outsized wealth drives the economy, and when we take ownership of what and how we spend, we can drive change.
Because of that positioning, we’re taking it one step further:
SURJ wants to take the boycott right to Home Depot’s doors by training our people to become boycott planners and hold an event at their local stores between November 27th and December 1st.
In addition to withholding your dollars, we’re asking you to commit to planning a local boycott event, and here’s why:
- SURJ is targeting Home Depot because they’ve cooperated with ICE, and we stand in solidarity with our immigrant neighbors. (If there’s not a Home Depot near you, you can choose to hold your boycott at a local Target or Amazon store, too!)
- Right now, there are an estimated 59,000 people held in ICE detention centers, and we want to make a direct connection between that cruelty and Home Depot’s complicity.
- We need to know what we’re capable of now so we can build on it for the fight ahead. SURJ continues to do our part in this broad movement towards racial and economic justice, and in big moments where folks are looking to take action and make sense of the world around them, it’s our duty to show them how, and learn ourselves what we’re capable of so we can continue to grow.
By becoming a boycott planner, you’re committing to:
- Gathering you and 5 or more people to show up in-person at a Home Depot near you between November 27th and December 1st.
- (SURJ is targeting Home Depot because they’ve cooperated with ICE, and we stand in solidarity with our immigrant neighbors. If there’s not a Home Depot near you, you can choose to hold your boycott at a local Target or Amazon store, too!)
- Handing out flyers, making some noise, and securing boycott commitments from people who have yet to spend their money at the store you’re outside of.
SURJ will support you with:
- A toolkit that includes instructions, tips, and printable signs + flyers that you’ll get as soon as you sign on.
- A live training on Zoom on Sunday, November 23rd, from 5-6:15pm ET – you’ll get the link when you sign up to be a boycott planner
- Check-ins with a SURJ coach who can answer questions, offer guidance, and make sure you’re ready to show up and make your boycott count.
We know this is a tight turnaround, but if we can pull this off, we’ll be taking a huge slice of sales away from these retailers on their biggest sales weekend of the year. Black Friday sales numbers make the national news – and so can we if we pull this off.
There’s momentum right now in the world to fight back, and as changemakers, we can harness it. Join SURJ to call our corporations and show the power we hold when we act together.